gnola. A self-promotion design piece that illustrates the parallel between granola ingredients and personality traits relating to design.

I love coming come after a run to some fresh homemade granola. So what better way to display myself and design skills in a self-promotion design piece than packaged granola including a booklet that illustrates each ingredient paralleled with a personality trait relating to design.

I created an identity for my not-so-secret granola recipe branding it 'gnola', as parallel to my own nickname 'meg'. Accompanying the wordmark is a simple logo consisting of seven rectangles mimicking the rectangular shapes of the "l" letterform, with each rectangle signifying one of the ingredients in the recipe. A supplemental accordion-fold booklet was designed, with icon illustrations of each ingredient and a short description of how that ingredient is juxtaposed to one of my design personality traits.  

Scope

Packaging Design
Copy Writing
Branding

Software

Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Hand-Made Packaging